Roxana MeadBoston is often an underestimated player in the startup scene, but the city’s tech sector is flourishing. A 2016 study ranked it first among 25 startup hubs in America, and the trend looks to be continuing for the near future.
Additionally, selling points for Boston as a center for tech startups include a large talent pool, access to venture capital, and an enduring spirit of innovation. So this creates the perfect recipe for marketing tech companies to flourish in an increasingly digital world.
Reasons to Invest in Marketing Tech Startups
Marketing technology, or simply martech, is a fast-growing industry that utilizes new methods to power effective outreach campaigns. Worldwide martech expenditure reached $32 billion in 2018, up from $22 billion in 2015. In fact, those numbers are expected to continue rising as data collection methods grow more sophisticated.
Businesses need powerful analytics to make sense of the information they collect. With this in mind, traditional methods often fail under the strain of the sheer amount of data they must process. However, with martech startups such as the ones listed below, teams can make sense of this information and use it to more precisely target their demographics for increased sales, improved customer satisfaction, and an incredible ROI.
Several financial analysts have put martech high on the must-invest list in recent years, and for good reason, too. The reason for that is that martech represents one of the most sound investments in the field. Over 5,000 software platforms of marketing tech startups are currently in use across the industry. Moreover, businesses of all sizes are finding that integrating marketing technology solutions into their workflow is easier than expected.
Martech is expected to explode in popularity over the next few years, so investing early is a good idea.
High-Growth Marketing tech Startups in Boston
As Boston embraces the tech scene, marketing tech startups are turning to the northeastern city to take advantage of all it has to offer. The companies below are some of the most promising martech business in the country, and they’re growing at a rapid pace.
1. Celtra
101-250 employees
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Celtra is a creative management platform that makes it easy for marketing teams to improve the quality of their digital advertising at scale. Celtra leverages creative production to boost impact on sales lift, all while reducing operational complexities and costs. Furthermore, the company excels at streamlining creative production to deliver a more dynamic creative product, all while boosting the relevancy of each outreach program.
2. Hassium Partners
501-1000 employees
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Hassium Partners, formerly High Street Partners, is a well-established company that supports back-office requirements for a variety of international partners. Chiefly, the team works with global payroll, finance issues, setting up in-country entities, working with overseas suppliers. Additionally, the team works on growth through improving inbound efficiencies, especially when it comes to foreign teams looking to expand into the U.S.
3. Infinata
51-100 employees
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Infinata creates solutions for organizations by combining disparate data with proprietary content and interpreting it for its various clients. Surely, data scientists, reporters, industry experts, developers, and others contribute to these efforts. Consequently, allowing Infinata to provide unique marketing insights not delivered by other teams.
4. InsightSquared
51-200 employees
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InsightSquared delivers revenue answers on demand. The team provides sales and marketing data services that turn information into quality reports and insightful visuals. In fact, the group’s revenue intelligence software aims to be a one-stop operating system for its clients’ revenue engines. InsightSquared is highly innovative yet operates with its feet rooted firmly in the ground. This creates a fascinating blend of cutting-edge ideas with reliable, traditional insights.
5. Jebbit
51-100 employees
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Jebbit wants to redefine how the world thinks about data. The digital revolution has brought with it massive amounts of information, so much that major brands are struggling to interpret it and put it to good use. For this reason, Jebbit was founded on the principle of revolutionizing the advertising status quo and delivering an assumption-free experience by asking the right questions and understanding the answers on a deep level.
6. Klaviyo
101-250 employees
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Klaviyo aims to put businesses in control of their data with powerful segmentation. Customers share an impressive amount of information, as do B2B interactions. Besides, these e-mails and clicks go largely unutilized, which is a missed opportunity for precise segmentation. In fact, Klaviyo combines this data with marketing software to deliver better insights into a brand’s core information, no matter how large or small the company might be.
7. Promoboxx
1-10 employees
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Promoboxx is a retail-focused business that provides marketing support to independents. Indeed, by aligning a client’s goals with local retailers, their purpose is to increase awareness and drive sales daily. Besides, they want to make a difference in the retail space, and they aim to do it without sacrificing their core values.
8. SnapApp
51-200 employees
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SnapApp helps marketers get leads for the sales team by using unique questions-based interactions that uncover customer intent. It’s not about what the buyer is doing, however, it’s about what they want. In short, SnapApp helps find that and deliver valuable leads as early in the game as possible.
9. True Fit
51-100 employees
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True Fit aims to personalize every touch point in the customer journey by personalizing the interaction stack with APIs, software, and intelligence powered by the world’s best data set for fashion. Moreover, retailers can use this valuable information to make every impression and every interaction count. The Boston Globe also featured True Fit as one of the top places to work in 2018.
10. Zaius
51-100 employees
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Zaius exists to help marketers with the intelligence they need to design and deliver a bold customer-first experience. The team brings together trusted B2C CRM with a full view of customer data, analyzes and visualizes behavioral segments, then deploying multi-channel campaigns, all from within the company’s intuitive framework.
Conclusion
Boston is a flourishing town that has begun attracting countless innovative new startups. Similarly, The marketing technology scene is bustling with activity, making for an incredibly diverse and productive relationship.
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