In today’s competitive talent market for modern sales talent, a lever to increase your talent pool is considering great candidates who may not have relevant prior sales experience. Interviewing these candidates can be challenging as its hard to evaluate a sales rep who is not proven in your industry.
A way to normalize the playing field for interviewing Account Executives (or any of the variants of job titles for deal closers) is to assess their experience based on their sales motion.
We advise our customers to anchor their evaluation based on a sales pipeline framework.